The Future of TV Coalition Tell the FCC: Protect our Privacy on TV!

Tell the FCC: Protect our Privacy on TV!


From Netflix to Roku to revolutionary apps like HBO Now, we have never had so many great choices for TV. But now Big Tech lobbyists are pushing for new rules that will stifle innovation, saddle consumers with new hardware costs, and let the tech companies spy on your TV viewing without meaningful privacy safeguards. Tell the FCC to reject these rules and protect our privacy on TV.

Strict laws currently protect the privacy of your personal viewing choices, limiting how such data can be used, and allowing you to enforce your rights in court. But the FCC is considering new rules for that would take away your control over your viewing data, allowing Big Tech to profile, mine, and re-sell your information and make huge profits without any meaningful safeguards for your privacy. It will allow children to be tracked and subjected to Internet-style pop-up ads whenever they watch TV.

It’s an egregious giveaway to the richest companies in the world who are seeking a shortcut in their conquest to take over TV and become even wealthier.

Big Tech doesn’t need a shortcut at our expense. Tell the FCC: Protect our Privacy on TV!


Federal Communications Commission Chairman Tom Wheeler

I oppose unnecessary set-top box regulations that will invade the privacy of our personal viewing data and deprive consumers of important protections in the Communications Act that safeguard our viewing choices and let us control how our viewing information is used, including those that protect our children from being tracked and bombarded with Internet-style advertising on TV.

The television and video market today is full of great choices and innovation, from Amazon to Sling TV and more. Why put such a healthy market at risk with complex and unnecessary new rules that will invade our privacy and put our children at risk?

Any company that wants to sell a video service or device can already do so – like Amazon and TiVo and many others. The FCC should not use its power to give a shortcut to anyone, especially when it will deprive American consumers of specific laws that protect our TV privacy. Please do not adopt these rules.