In letter to Hill leaders, independent creators including Eva Longoria warn of a “race to the bottom” that will deprive audiences of independent voices and undermine copyright protections and licensing deals
Roku also states opposition to FCC rules
(Washington, D.C.) – Opposition to the FCC’s AllVid proposal continues to grow as 18 independent programmers and content creators yesterday sent a letter to Congressional committee leaders voicing strong opposition to the proposed set-top box regulations considered at the FCC today. The letter from media entrepreneurs and producers, including actress and UnbeliEVAable Entertainment founder Eva Longoria, argues that AllVid would put their businesses’ very survival at risk:
The programming that we produce and our audiences enjoy does not come free. Passion and creativity alone won’t keep the lights on; if the revenue we generate from our work isn’t sufficient to cover the cost of producing it, our businesses won’t survive very long and our audiences’ viewing options will shrink. That’s why true media diversity requires a level playing field where independent voices like ours can negotiate with distributors and advertisers to build lasting, sustainable businesses.
The set-top box proposal Chairman Tom Wheeler plans to introduce tomorrow at the Federal Communications Commission would fundamentally undermine this level playing field, stacking the deck against creators by giving tech companies a license to repackage and profit from our work without any need to negotiate, much less pay, for the rights.
Independent programmers and content creators are united in their opposition to AllVid with larger programmers, who have also voiced staunch opposition to the FCC proposal. In an FCC filing late last week, a coalition of content companies raised core questions about the impact of these rules on copyright and the programming ecosystem, and re-emphasized their previous call for “the Commission not to pursue the proposal advanced by Google, TiVo, and others” that would “ultimately leave consumers far worse off.” The letter, signed by Disney, A&E, AMC, Discovery, Scripps, Time Warner, 21st Century Fox, Viacom and others, continued:
The Coalition Proposal . . . would permit the abrogation by third parties of uniquely and carefully interrelated elements of licensing agreements (including channel position, channel line-ups, neighborhooding, branding, and disaggregation of content from metadata) . . . [and] undermine programmers’ incentives to develop and market creative content and innovative services for the benefit of consumers. . . . By enabling other companies to circumvent these licensing decisions, the Coalition Proposal would fundamentally alter content companies’ ability to manage these important elements and thus impede the progress that is being made today in enhancing consumers’ viewing experience.”
Also this week, Roku – which has built a competitive device business on its own without any government handout or shortcuts – told Investors Business Daily that they oppose the rules as well.
See the original article at: Press Release